The very first Chevy Camaro tv commercial can still be seen on YouTube. It features a white Camaro RS/SS with the distinct bumble-bee nose band emerging from a volcano. The voice over proudly introduces “The intense new Camaro from Chevrolet … something you’ve never seen before.”
Just prior to the main June 29th launch date, a press plan with pictures, specifications, and line stories were launched to newspapers and publications throughout the nation. Over 100 members of the press were invited to participate in a gymkhana driving competition at the GM Proving Premises. The very same kind of occasion was held one week later in Los Angeles. A group of editors were also picked to drive top-optioned Camaro RS/SS models from Detroit to their home cities so they could release, “I drove it personally,” feature articles in their regional papers. Lastly, on September 29, 1966, the Chevrolet Camaro was released to the general public.
While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the intro of an automobile they called the Panther.
All through the summertime of 1965 virtually every aspect of the vehicle’s design and development, from initial design sketches to clay models, was photographed and carefully recorded. Chevy utilized the possessions to develop a 30 -minute motion picture The Camaro for sale in Winchester KS , which was later shown on TELEVISION and in movie theaters. They also introduced females’s clothing called the Camaro Collection as well as a Camaro road race game.
Chevy Camaros For Sale
In November, Chevy sales executives and innovative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, right away started deal with catalogs, direct-mail advertising and sales promo materials, in addition to print, outdoor and TV/radio marketing. In April 1966, at the New York Car Program Interview, Chevrolet sales executives confessed no name had been chosen for the new automobile, but did announce that pricing of 1967 Chevy Camaro for sale in Winchester KS design will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A similar bout of cold feet would later trigger the Pontiac version, code named the Banshee, to be renamed Firebird. Over its brief lifetime, the F-car had been called by lots of names including Wildcat, Chaparral, Commander and Nova. It’s also reported that Chevy thought about using the letters “GM” in the name, and created G-Mini, which evolved into GeMini and finally Gemini. However, GM’s upper management vetoed the concept, fearing the vehicle might be a failure.
Automotive legend has it that someone at Chevrolet lastly proposed the name Camaro and upper management quickly concurred. Although the name has no real meaning, GM researchers apparently found the word in a French dictionary as a slang term for “pal” or “buddy.” It’s rumored that Ford Motor Business scientists also found other definitions, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Since a number or pre-launch products had actually already been launched using the Panther name, Chevy’s most pushing obstacle was to now relabel their brand-new Mustang killer, the Camaro. Camaros are found in Winchester KS by looking for classic car dealers.