The primary Chevy Camaro television commercial can still be seen on YouTube. It features a white Camaro RS/SS with the unique bumble-bee nose band emerging from a volcano. The voice over happily presents “The intense new Camaro from Chevrolet … something you have actually never ever seen before.”
Simply prior to the main June 29th launch date, a press plan with pictures, requirements, and line stories were released to newspapers and publications across the nation. Over 100 members of the press were welcomed to take part in a gymkhana driving competition at the GM Proving Premises. The same kind of event was held one week later in L.a. A group of editors were also picked to drive top-optioned Camaro RS/SS models from Detroit to their house cities so they might publish, “I drove it personally,” feature articles in their regional newspapers. Finally, on September 29, 1966, the Chevrolet Camaro was launched to the general public.
While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising team prepared the world for the introduction of an automobile they called the Panther.
All through the summertime of 1965 practically every aspect of the car’s design and development, from preliminary design sketches to clay models, was photographed and carefully documented. Chevy used the assets to produce a 30 -minute movie The Camaro for sale in Waikoloa HI , which was later on shown on TV and in movie theaters. They likewise presented women’s clothes called the Camaro Collection as well as a Camaro road race video game.
Chevy Camaros For Sale
In November, Chevy sales executives and innovative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, immediately began work on brochures, direct mail and sales promo products, in addition to print, outdoor and TV/radio advertising. In April 1966, at the New York Car Show Press Conference, Chevrolet sales executives admitted no name had been chosen for the new car, but did announce that prices of 1967 Chevy Camaro for sale in Waikoloa HI design will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A similar bout of cold feet would later cause the Pontiac variation, code word the Banshee, to be relabelled Firebird. Over its short lifetime, the F-car had been called by numerous names consisting of Wildcat, Chaparral, Commander and Nova. It’s also rumored that Chevy thought about using the letters “GM” in the name, and developed G-Mini, which evolved into GeMini and finally Gemini. Nevertheless, GM’s upper management vetoed the concept, fearing the car might be a failure.
Automotive legend has it that somebody at Chevrolet finally proposed the name Camaro and upper management quickly concurred. Although the name has no real significance, GM researchers supposedly discovered the word in a French dictionary as a slang term for “pal” or “buddy.” It’s rumored that Ford Motor Company scientists also found other definitions, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Due to the fact that a number or pre-launch materials had already been released utilizing the Panther name, Chevy’s most pushing difficulty was to now rename their new Mustang killer, the Camaro. Camaros are found in Waikoloa HI by looking for classic car dealers.