The very first Chevy Camaro television commercial can still be seen on YouTube. It features a white Camaro RS/SS with the distinct bumble-bee nose band emerging from a volcano. The voice over proudly presents “The intense new Camaro from Chevrolet … something you have actually never ever seen before.”
Just prior to the main June 29th launch date, a press package with images, specs, and line stories were launched to newspapers and publications across the country. Over 100 members of the press were welcomed to participate in a gymkhana driving competitors at the GM Proving Grounds. The exact same type of occasion was held one week later on in Los Angeles. A group of editors were likewise selected to drive top-optioned Camaro RS/SS models from Detroit to their house cities so they might release, “I drove it personally,” feature articles in their regional newspapers. Lastly, on September 29, 1966, the Chevrolet Camaro was released to the public.
While engineers and designers feverishly worked overtime on the development of a four-passenger cars they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the intro of a vehicle they called the Panther.
All through the summer of 1965 essentially every aspect of the automobile’s design and development, from preliminary design sketches to clay models, was photographed and thoroughly documented. Chevy used the assets to produce a 30 -minute film The Camaro for sale in Warren OH , which was later revealed on TV and in movie theaters. They also presented females’s clothes called the Camaro Collection and even a Camaro road race video game.
Chevy Camaros For Sale
In November, Chevy sales executives and innovative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, right away started deal with brochures, direct mail and sales promotion materials, in addition to print, outside and TV/radio marketing. In April 1966, at the New york city Car Show Press Conference, Chevrolet sales executives admitted no name had been selected for the brand-new automobile, but did announce that pricing of 1967 Chevy Camaro for sale in Warren OH model will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive connotations of the Panther name. A comparable bout of cold feet would later cause the Pontiac variation, code word the Banshee, to be renamed Firebird. Over its short lifetime, the F-car had been called by numerous names consisting of Wildcat, Chaparral, Commander and Nova. It’s also reported that Chevy thought about using the letters “GM” in the name, and created G-Mini, which evolved into GeMini and finally Gemini. However, GM’s upper management vetoed the idea, fearing the car might be a failure.
Automotive legend has it that somebody at Chevrolet lastly proposed the name Camaro and upper management rapidly agreed. Although the name has no real significance, GM scientists apparently found the word in a French dictionary as a slang term for “friend” or “buddy.” It’s reported that Ford Motor Company researchers also discovered other meanings, consisting of “a shrimp-like animal” and an arcane term for “loose bowels.”
Because a number or pre-launch materials had currently been released using the Panther name, Chevy’s many pushing obstacle was to now relabel their new Mustang killer, the Camaro. Camaros are found in Warren OH by looking for classic car dealers.