The very first Chevy Camaro television commercial can still be seen on YouTube. It features a white Camaro RS/SS with the distinct bumble-bee nose band emerging from a volcano. The voice over happily introduces “The fiery new Camaro from Chevrolet … something you’ve never ever seen before.”
Just prior to the official June 29th launch date, a press plan with pictures, requirements, and line stories were launched to newspapers and magazines throughout the nation. Over 100 members of the press were invited to take part in a gymkhana driving competition at the GM Proving Premises. The same kind of occasion was held one week later on in Los Angeles. A group of editors were also chosen to drive top-optioned Camaro RS/SS designs from Detroit to their home cities so they could publish, “I drove it personally,” feature articles in their regional newspapers. Finally, on September 29, 1966, the Chevrolet Camaro was released to the general public.
While engineers and designers feverishly worked overtime on the development of a four-passenger cars they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the intro of an automobile they called the Panther.
All through the summer season of 1965 essentially every element of the automobile’s design and development, from initial design sketches to clay models, was photographed and carefully recorded. Chevy utilized the possessions to develop a 30 -minute movie The Camaro for sale in Canby MN , which was later on shown on TELEVISION and in cinema. They also presented ladies’s clothing called the Camaro Collection as well as a Camaro road race game.
Chevy Camaros For Sale
In November, Chevy sales executives and creative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, instantly started work on catalogs, direct mail and sales promo materials, together with print, outside and TV/radio advertising. In April 1966, at the New York Automobile Program Press Conference, Chevrolet sales executives admitted no name had been picked for the brand-new car, however did reveal that prices of 1967 Chevy Camaro for sale in Canby MN design will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A similar bout of cold feet would later cause the Pontiac version, code named the Banshee, to be relabelled Firebird. Over its brief lifetime, the F-car had actually been called by numerous names including Wildcat, Chaparral, Leader and Nova. It’s also reported that Chevy considered using the letters “GM” in the name, and created G-Mini, which progressed into GeMini and finally Gemini. However, GM’s upper management vetoed the idea, fearing the vehicle might be a failure.
Automotive legend has it that someone at Chevrolet lastly proposed the name Camaro and upper management rapidly agreed. Although the name has no real meaning, GM researchers apparently found the word in a French dictionary as a slang term for “good friend” or “buddy.” It’s rumored that Ford Motor Company researchers also discovered other definitions, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Because a number or pre-launch products had actually already been released utilizing the Panther name, Chevy’s a lot of pushing challenge was to now rename their new Mustang killer, the Camaro. Camaros are found in Canby MN by looking for classic car dealers.