The very first Chevy Camaro television commercial can still be seen on YouTube. It includes a white Camaro RS/SS with the unique bumble-bee nose band emerging from a volcano. The voice over proudly presents “The fiery brand-new Camaro from Chevrolet … something you have actually never seen before.”
Simply prior to the official June 29th launch date, a press bundle with photos, requirements, and line stories were released to papers and publications across the nation. Over 100 members of journalism were welcomed to take part in a gymkhana driving competitors at the GM Proving Grounds. The same kind of event was held one week later in L.a. A group of editors were also selected to drive top-optioned Camaro RS/SS models from Detroit to their home cities so they might release, “I drove it personally,” feature articles in their local papers. Lastly, on September 29, 1966, the Chevrolet Camaro was launched to the public.
While engineers and designers feverishly worked overtime on the advancement of a four-passenger cars they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the intro of a car they called the Panther.
All through the summer of 1965 virtually every aspect of the car’s design and advancement, from initial design sketches to clay designs, was photographed and thoroughly documented. Chevy used the assets to develop a 30 -minute motion picture The Camaro for sale in Slatersville RI , which was later revealed on TV and in cinema. They also presented women’s clothes called the Camaro Collection and even a Camaro road race game.
Chevy Camaros For Sale
In November, Chevy sales executives and creative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, immediately started work on catalogs, direct mail and sales promotion materials, together with print, outdoor and TV/radio marketing. In April 1966, at the New York Automobile Program Press Conference, Chevrolet sales executives confessed no name had been selected for the new car, but did announce that pricing of 1967 Chevy Camaro for sale in Slatersville RI design will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A similar bout of cold feet would later trigger the Pontiac version, code word the Banshee, to be renamed Firebird. Over its brief lifetime, the F-car had been called by many names consisting of Wildcat, Chaparral, Commander and Nova. It’s also reported that Chevy thought about utilizing the letters “GM” in the name, and developed G-Mini, which developed into GeMini and finally Gemini. However, GM’s upper management vetoed the concept, fearing the automobile might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management quickly agreed. Although the name has no genuine significance, GM researchers apparently found the word in a French dictionary as a slang term for “good friend” or “companion.” It’s reported that Ford Motor Business researchers likewise found other definitions, consisting of “a shrimp-like animal” and an arcane term for “loose bowels.”
Because a number or pre-launch materials had already been launched using the Panther name, Chevy’s many pushing obstacle was to now rename their new Mustang killer, the Camaro. Camaros are found in Slatersville RI by looking for classic car dealers.