The first Chevy Camaro tv commercial can still be seen on YouTube. It features a white Camaro RS/SS with the distinctive bumble-bee nose band emerging from a volcano. The voice over happily introduces “The intense brand-new Camaro from Chevrolet … something you’ve never ever seen prior to.”
Just prior to the official June 29th launch date, a press package with photos, specs, and line stories were released to papers and magazines throughout the country. Over 100 members of journalism were welcomed to participate in a gymkhana driving competition at the GM Proving Premises. The same type of event was held one week later on in Los Angeles. A group of editors were likewise picked to drive top-optioned Camaro RS/SS models from Detroit to their house cities so they might publish, “I drove it personally,” feature articles in their local papers. Finally, on September 29, 1966, the Chevrolet Camaro was launched to the general public.
While engineers and designers feverishly worked overtime on the advancement of a four-passenger cars they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the introduction of a car they called the Panther.
All through the summer of 1965 essentially every aspect of the car’s design and development, from initial design sketches to clay models, was photographed and carefully documented. Chevy used the assets to produce a 30 -minute motion picture The Camaro for sale in North Augusta SC , which was later shown on TELEVISION and in cinema. They also introduced women’s clothes called the Camaro Collection and even a Camaro road race video game.
Chevy Camaros For Sale
In November, Chevy sales executives and innovative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, instantly started work on catalogs, direct-mail advertising and sales promo materials, along with print, outside and TV/radio advertising. In April 1966, at the New York Car Program Press Conference, Chevrolet sales executives admitted no name had been picked for the new car, but did announce that pricing of 1967 Chevy Camaro for sale in North Augusta SC model will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A similar bout of cold feet would later cause the Pontiac version, code named the Banshee, to be relabelled Firebird. Over its short lifetime, the F-car had actually been called by numerous names including Wildcat, Chaparral, Commander and Nova. It’s also rumored that Chevy considered using the letters “GM” in the name, and developed G-Mini, which evolved into GeMini and finally Gemini. Nevertheless, GM’s upper management vetoed the idea, fearing the automobile might be a failure.
Automotive legend has it that someone at Chevrolet lastly proposed the name Camaro and upper management quickly agreed. Although the name has no genuine meaning, GM scientists reportedly discovered the word in a French dictionary as a slang term for “buddy” or “buddy.” It’s rumored that Ford Motor Company scientists likewise discovered other meanings, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Because a number or pre-launch products had currently been launched utilizing the Panther name, Chevy’s most pushing obstacle was to now rename their brand-new Mustang killer, the Camaro. Camaros are found in North Augusta SC by looking for classic car dealers.