The first Chevy Camaro television commercial can still be seen on YouTube. It includes a white Camaro RS/SS with the distinct bumble-bee nose band emerging from a volcano. The voice over happily presents “The intense brand-new Camaro from Chevrolet … something you’ve never ever seen before.”
Just prior to the main June 29th launch date, a press bundle with pictures, specifications, and line stories were released to newspapers and publications throughout the country. Over 100 members of journalism were welcomed to participate in a gymkhana driving competition at the GM Proving Grounds. The very same kind of event was held one week later on in L.a. A group of editors were also chosen to drive top-optioned Camaro RS/SS designs from Detroit to their house cities so they could release, “I drove it personally,” feature articles in their local newspapers. Lastly, on September 29, 1966, the Chevrolet Camaro was released to the public.
While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the intro of a car they called the Panther.
All through the summer of 1965 virtually every aspect of the automobile’s design and development, from initial design sketches to clay designs, was photographed and carefully recorded. Chevy used the possessions to develop a 30 -minute motion picture The Camaro for sale in Gretna LA , which was later on shown on TV and in cinema. They also presented women’s clothing called the Camaro Collection and even a Camaro roadway race game.
Chevy Camaros For Sale
In November, Chevy sales executives and imaginative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, immediately began deal with catalogs, direct-mail advertising and sales promotion materials, together with print, outside and TV/radio advertising. In April 1966, at the New york city Automobile Show Interview, Chevrolet sales executives confessed no name had been selected for the new vehicle, but did reveal that pricing of 1967 Chevy Camaro for sale in Gretna LA model will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A comparable bout of cold feet would later on trigger the Pontiac version, code word the Banshee, to be renamed Firebird. Over its short lifetime, the F-car had been called by numerous names consisting of Wildcat, Chaparral, Leader and Nova. It’s also reported that Chevy thought about using the letters “GM” in the name, and created G-Mini, which developed into GeMini and finally Gemini. However, GM’s upper management vetoed the idea, fearing the automobile might be a failure.
Automotive legend has it that someone at Chevrolet lastly proposed the name Camaro and upper management rapidly agreed. Although the name has no genuine significance, GM scientists apparently found the word in a French dictionary as a slang term for “buddy” or “buddy.” It’s reported that Ford Motor Company researchers also discovered other meanings, consisting of “a shrimp-like creature” and an arcane term for “loose bowels.”
Because a number or pre-launch products had already been released utilizing the Panther name, Chevy’s most pressing difficulty was to now relabel their new Mustang killer, the Camaro. Camaros are found in Gretna LA by looking for classic car dealers.