The first Chevy Camaro television commercial can still be seen on YouTube. It includes a white Camaro RS/SS with the distinct bumble-bee nose band emerging from a volcano. The voice over proudly introduces “The intense brand-new Camaro from Chevrolet … something you have actually never ever seen before.”
Just prior to the main June 29th launch date, a press plan with pictures, specs, and line stories were launched to papers and publications across the nation. Over 100 members of the press were welcomed to participate in a gymkhana driving competition at the GM Proving Premises. The exact same type of event was held one week later in L.a. A group of editors were also selected to drive top-optioned Camaro RS/SS designs from Detroit to their house cities so they could publish, “I drove it personally,” feature articles in their regional papers. Finally, on September 29, 1966, the Chevrolet Camaro was released to the general public.
While engineers and designers feverishly worked overtime on the advancement of a four-passenger cars they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the intro of an automobile they called the Panther.
All through the summer of 1965 virtually every aspect of the car’s design and development, from preliminary design sketches to clay models, was photographed and carefully recorded. Chevy utilized the assets to produce a 30 -minute motion picture The Camaro for sale in Moonachie NJ , which was later on revealed on TELEVISION and in movie theaters. They also introduced ladies’s clothing called the Camaro Collection and even a Camaro roadway race video game.
Chevy Camaros For Sale
In November, Chevy sales executives and innovative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old advertising agency, immediately started work on brochures, direct mail and sales promotion products, in addition to print, outside and TV/radio marketing. In April 1966, at the New York Automobile Show Press Conference, Chevrolet sales executives confessed no name had been selected for the new car, however did announce that prices of 1967 Chevy Camaro for sale in Moonachie NJ design will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive undertones of the Panther name. A similar bout of cold feet would later trigger the Pontiac variation, code named the Banshee, to be renamed Firebird. Over its short life time, the F-car had been called by many names consisting of Wildcat, Chaparral, Leader and Nova. It’s also reported that Chevy considered utilizing the letters “GM” in the name, and developed G-Mini, which developed into GeMini and lastly Gemini. However, GM’s upper management vetoed the idea, fearing the automobile might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management quickly concurred. Although the name has no real meaning, GM scientists reportedly discovered the word in a French dictionary as a slang term for “good friend” or “buddy.” It’s rumored that Ford Motor Company scientists likewise discovered other definitions, consisting of “a shrimp-like animal” and an arcane term for “loose bowels.”
Since a number or pre-launch products had actually already been launched using the Panther name, Chevy’s most pressing obstacle was to now rename their new Mustang killer, the Camaro. Camaros are found in Moonachie NJ by looking for classic car dealers.