The first Chevy Camaro tv commercial can still be seen on YouTube. It features a white Camaro RS/SS with the unique bumble-bee nose band emerging from a volcano. The voice over happily presents “The fiery brand-new Camaro from Chevrolet … something you have actually never ever seen prior to.”
Just prior to the official June 29th launch date, a press plan with images, specifications, and line stories were released to papers and magazines across the nation. Over 100 members of the press were invited to participate in a gymkhana driving competition at the GM Proving Premises. The same kind of event was held one week later on in Los Angeles. A group of editors were also selected to drive top-optioned Camaro RS/SS designs from Detroit to their home cities so they might publish, “I drove it personally,” feature articles in their local papers. Lastly, on September 29, 1966, the Chevrolet Camaro was released to the general public.
While engineers and designers feverishly worked overtime on the development of a four-passenger cars they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the introduction of a vehicle they called the Panther.
All through the summer season of 1965 practically every element of the car’s design and advancement, from initial design sketches to clay designs, was photographed and thoroughly documented. Chevy utilized the assets to develop a 30 -minute motion picture The Camaro for sale in Low Moor VA , which was later on revealed on TELEVISION and in cinema. They also introduced females’s clothes called the Camaro Collection and even a Camaro roadway race game.
Chevy Camaros For Sale
In November, Chevy sales executives and imaginative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, right away started work on catalogs, direct-mail advertising and sales promo products, along with print, outside and TV/radio marketing. In April 1966, at the New york city Auto Show Press Conference, Chevrolet sales executives admitted no name had been chosen for the brand-new car, however did reveal that pricing of 1967 Chevy Camaro for sale in Low Moor VA model will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A similar bout of cold feet would later on trigger the Pontiac variation, code word the Banshee, to be relabelled Firebird. Over its short lifetime, the F-car had actually been called by numerous names including Wildcat, Chaparral, Leader and Nova. It’s also rumored that Chevy thought about using the letters “GM” in the name, and created G-Mini, which developed into GeMini and finally Gemini. Nevertheless, GM’s upper management vetoed the concept, fearing the car might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management quickly agreed. Although the name has no real meaning, GM researchers reportedly discovered the word in a French dictionary as a slang term for “friend” or “companion.” It’s reported that Ford Motor Company researchers also found other meanings, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Since a number or pre-launch materials had currently been released utilizing the Panther name, Chevy’s a lot of pushing obstacle was to now relabel their new Mustang killer, the Camaro. Camaros are found in Low Moor VA by looking for classic car dealers.