The very first Chevy Camaro television commercial can still be seen on YouTube. It features a white Camaro RS/SS with the distinctive bumble-bee nose band emerging from a volcano. The voice over proudly presents “The fiery new Camaro from Chevrolet … something you have actually never seen before.”
Just prior to the official June 29th launch date, a press plan with photos, specifications, and line stories were launched to newspapers and publications throughout the country. Over 100 members of the press were welcomed to participate in a gymkhana driving competition at the GM Proving Grounds. The same type of event was held one week later in Los Angeles. A group of editors were also chosen to drive top-optioned Camaro RS/SS designs from Detroit to their home cities so they might publish, “I drove it personally,” feature articles in their local newspapers. Lastly, on September 29, 1966, the Chevrolet Camaro was launched to the general public.
While engineers and designers feverishly worked overtime on the advancement of a four-passenger cars they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the intro of a vehicle they called the Panther.
All through the summer of 1965 virtually every aspect of the vehicle’s design and development, from preliminary design sketches to clay models, was photographed and thoroughly recorded. Chevy used the assets to produce a 30 -minute motion picture The Camaro for sale in Vernon Hills IL , which was later on revealed on TELEVISION and in cinema. They also presented women’s clothes called the Camaro Collection and even a Camaro road race online game.
Chevy Camaros For Sale
In November, Chevy sales executives and creative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, instantly started work on brochures, direct mail and sales promotion materials, together with print, outside and TV/radio marketing. In April 1966, at the New York Car Show Press Conference, Chevrolet sales executives admitted no name had been selected for the brand-new automobile, however did reveal that rates of 1967 Chevy Camaro for sale in Vernon Hills IL model will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive undertones of the Panther name. A similar bout of cold feet would later cause the Pontiac version, code named the Banshee, to be renamed Firebird. Over its brief life time, the F-car had been called by lots of names including Wildcat, Chaparral, Commander and Nova. It’s likewise reported that Chevy thought about using the letters “GM” in the name, and created G-Mini, which developed into GeMini and finally Gemini. However, GM’s upper management banned the concept, fearing the automobile might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management rapidly concurred. Although the name has no real significance, GM researchers apparently found the word in a French dictionary as a slang term for “friend” or “buddy.” It’s rumored that Ford Motor Business scientists likewise found other definitions, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Because a number or pre-launch materials had actually currently been released using the Panther name, Chevy’s many pressing obstacle was to now relabel their new Mustang killer, the Camaro. Camaros are found in Vernon Hills IL by looking for classic car dealers.