The primary Chevy Camaro television commercial can still be seen on YouTube. It includes a white Camaro RS/SS with the unique bumble-bee nose band emerging from a volcano. The voice over happily introduces “The intense new Camaro from Chevrolet … something you’ve never seen before.”
Just prior to the official June 29th launch date, a press bundle with images, specs, and line stories were released to papers and publications across the country. Over 100 members of journalism were invited to participate in a gymkhana driving competition at the GM Proving Premises. The very same type of occasion was held one week later in Los Angeles. A group of editors were likewise chosen to drive top-optioned Camaro RS/SS models from Detroit to their home cities so they might publish, “I drove it personally,” feature articles in their local papers. Lastly, on September 29, 1966, the Chevrolet Camaro was released to the public.
While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the intro of a vehicle they called the Panther.
All through the summer of 1965 practically every element of the vehicle’s design and advancement, from initial design sketches to clay models, was photographed and thoroughly documented. Chevy used the assets to develop a 30 -minute motion picture The Camaro for sale in Camino CA , which was later on shown on TELEVISION and in movie theaters. They likewise presented females’s clothes called the Camaro Collection as well as a Camaro roadway race game.
Chevy Camaros For Sale
In November, Chevy sales executives and imaginative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, right away started work on catalogs, direct mail and sales promo products, along with print, outside and TV/radio marketing. In April 1966, at the New York Auto Show Interview, Chevrolet sales executives confessed no name had been chosen for the new automobile, but did announce that rates of 1967 Chevy Camaro for sale in Camino CA design will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A similar bout of cold feet would later cause the Pontiac variation, code named the Banshee, to be renamed Firebird. Over its short life time, the F-car had been called by many names including Wildcat, Chaparral, Commander and Nova. It’s also rumored that Chevy thought about using the letters “GM” in the name, and came up with G-Mini, which progressed into GeMini and lastly Gemini. Nevertheless, GM’s upper management banned the concept, fearing the automobile might be a failure.
Automotive legend has it that somebody at Chevrolet finally proposed the name Camaro and upper management rapidly concurred. Although the name has no real significance, GM scientists reportedly found the word in a French dictionary as a slang term for “friend” or “companion.” It’s rumored that Ford Motor Business researchers also found other definitions, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Since a number or pre-launch materials had actually currently been released utilizing the Panther name, Chevy’s a lot of pressing challenge was to now relabel their new Mustang killer, the Camaro. Camaros are found in Camino CA by looking for classic car dealers.