The very first Chevy Camaro television commercial can still be seen on YouTube. It features a white Camaro RS/SS with the distinctive bumble-bee nose band emerging from a volcano. The voice over happily introduces “The intense brand-new Camaro from Chevrolet … something you have actually never seen before.”
Just prior to the main June 29th launch date, a press bundle with photos, specifications, and line stories were released to newspapers and magazines across the nation. Over 100 members of the press were welcomed to take part in a gymkhana driving competition at the GM Proving Premises. The same type of event was held one week later in Los Angeles. A group of editors were also picked to drive top-optioned Camaro RS/SS models from Detroit to their home cities so they could publish, “I drove it personally,” feature articles in their regional newspapers. Finally, on September 29, 1966, the Chevrolet Camaro was launched to the public.
While engineers and designers feverishly worked overtime on the advancement of a four-passenger cars they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the introduction of an automobile they called the Panther.
All through the summer season of 1965 practically every aspect of the automobile’s design and advancement, from initial design sketches to clay designs, was photographed and carefully documented. Chevy utilized the assets to produce a 30 -minute movie The Camaro for sale in Williston SC , which was later on revealed on TELEVISION and in movie theaters. They likewise introduced women’s clothes called the Camaro Collection as well as a Camaro road race video game.
Chevy Camaros For Sale
In November, Chevy sales executives and creative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, immediately began deal with catalogs, direct-mail advertising and sales promo materials, together with print, outdoor and TV/radio marketing. In April 1966, at the New York Auto Show Press Conference, Chevrolet sales executives confessed no name had actually been selected for the new vehicle, but did reveal that rates of 1967 Chevy Camaro for sale in Williston SC model will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A comparable bout of cold feet would later on trigger the Pontiac variation, code named the Banshee, to be relabelled Firebird. Over its short life time, the F-car had been called by lots of names including Wildcat, Chaparral, Commander and Nova. It’s also reported that Chevy considered using the letters “GM” in the name, and developed G-Mini, which progressed into GeMini and finally Gemini. Nevertheless, GM’s upper management banned the concept, fearing the automobile might be a failure.
Automotive legend has it that someone at Chevrolet lastly proposed the name Camaro and upper management quickly agreed. Although the name has no real meaning, GM scientists reportedly discovered the word in a French dictionary as a slang term for “friend” or “companion.” It’s reported that Ford Motor Company researchers also discovered other definitions, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Because a number or pre-launch products had actually already been launched using the Panther name, Chevy’s a lot of pressing obstacle was to now relabel their brand-new Mustang killer, the Camaro. Camaros are found in Williston SC by looking for classic car dealers.