The very first Chevy Camaro television commercial can still be seen on YouTube. It features a white Camaro RS/SS with the distinctive bumble-bee nose band emerging from a volcano. The voice over proudly introduces “The fiery new Camaro from Chevrolet … something you’ve never seen before.”
Simply prior to the official June 29th launch date, a press package with pictures, specs, and line stories were launched to newspapers and magazines throughout the country. Over 100 members of the press were invited to participate in a gymkhana driving competitors at the GM Proving Grounds. The same type of occasion was held one week later in L.a. A group of editors were also chosen to drive top-optioned Camaro RS/SS models from Detroit to their home cities so they might release, “I drove it personally,” feature articles in their local newspapers. Lastly, on September 29, 1966, the Chevrolet Camaro was released to the public.
While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising team prepared the world for the introduction of an automobile they called the Panther.
All through the summertime of 1965 practically every aspect of the car’s design and advancement, from initial design sketches to clay models, was photographed and thoroughly recorded. Chevy utilized the assets to produce a 30 -minute motion picture The Camaro for sale in Los Banos CA , which was later on revealed on TV and in cinema. They also presented females’s clothing called the Camaro Collection and even a Camaro road race video game.
Chevy Camaros For Sale
In November, Chevy sales executives and innovative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, immediately started deal with brochures, direct mail and sales promotion materials, in addition to print, outdoor and TV/radio advertising. In April 1966, at the New york city Automobile Program Press Conference, Chevrolet sales executives admitted no name had actually been picked for the new automobile, but did announce that pricing of 1967 Chevy Camaro for sale in Los Banos CA design will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive connotations of the Panther name. A similar bout of cold feet would later cause the Pontiac version, code named the Banshee, to be relabelled Firebird. Over its brief lifetime, the F-car had actually been called by numerous names consisting of Wildcat, Chaparral, Leader and Nova. It’s also rumored that Chevy thought about utilizing the letters “GM” in the name, and developed G-Mini, which evolved into GeMini and finally Gemini. Nevertheless, GM’s upper management banned the concept, fearing the car might be a failure.
Automotive legend has it that somebody at Chevrolet lastly proposed the name Camaro and upper management rapidly agreed. Although the name has no genuine meaning, GM scientists apparently discovered the word in a French dictionary as a slang term for “friend” or “buddy.” It’s reported that Ford Motor Business researchers also found other definitions, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Because a number or pre-launch materials had actually currently been released using the Panther name, Chevy’s many pushing obstacle was to now rename their brand-new Mustang killer, the Camaro. Camaros are found in Los Banos CA by looking for classic car dealers.