The first Chevy Camaro television commercial can still be seen on YouTube. It features a white Camaro RS/SS with the distinct bumble-bee nose band emerging from a volcano. The voice over proudly introduces “The fiery new Camaro from Chevrolet … something you’ve never ever seen before.”
Just prior to the official June 29th launch date, a press bundle with images, specs, and line stories were released to newspapers and publications throughout the nation. Over 100 members of the press were welcomed to take part in a gymkhana driving competitors at the GM Proving Premises. The very same kind of event was held one week later on in L.a. A group of editors were also chosen to drive top-optioned Camaro RS/SS designs from Detroit to their home cities so they might publish, “I drove it personally,” feature articles in their local newspapers. Lastly, on September 29, 1966, the Chevrolet Camaro was released to the public.
While engineers and designers feverishly worked overtime on the development of a four-passenger cars they code-named the F-car, the Chevy public relations, marketing and advertising team prepared the world for the intro of a car they called the Panther.
All through the summertime of 1965 virtually every element of the car’s design and development, from preliminary design sketches to clay designs, was photographed and carefully recorded. Chevy used the possessions to create a 30 -minute movie The Camaro for sale in Lake Park GA , which was later revealed on TELEVISION and in movie theaters. They also presented ladies’s clothes called the Camaro Collection as well as a Camaro road race game.
Chevy Camaros For Sale
In November, Chevy sales executives and imaginative individuals previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, instantly began deal with catalogs, direct mail and sales promotion materials, along with print, outdoor and TV/radio marketing. In April 1966, at the New York Auto Show Press Conference, Chevrolet sales executives confessed no name had been selected for the new vehicle, but did announce that prices of 1967 Chevy Camaro for sale in Lake Park GA model will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A comparable bout of cold feet would later on trigger the Pontiac variation, code named the Banshee, to be renamed Firebird. Over its brief life time, the F-car had been called by numerous names including Wildcat, Chaparral, Commander and Nova. It’s also reported that Chevy thought about utilizing the letters “GM” in the name, and came up with G-Mini, which progressed into GeMini and lastly Gemini. Nevertheless, GM’s upper management banned the concept, fearing the vehicle might be a failure.
Automotive legend has it that somebody at Chevrolet lastly proposed the name Camaro and upper management quickly concurred. Although the name has no real significance, GM researchers apparently found the word in a French dictionary as a slang term for “pal” or “buddy.” It’s reported that Ford Motor Company researchers also found other meanings, consisting of “a shrimp-like animal” and an arcane term for “loose bowels.”
Because a number or pre-launch products had currently been released using the Panther name, Chevy’s the majority of pushing difficulty was to now rename their new Mustang killer, the Camaro. Camaros are found in Lake Park GA by looking for classic car dealers.