The first Chevy Camaro television commercial can still be seen on YouTube. It includes a white Camaro RS/SS with the unique bumble-bee nose band emerging from a volcano. The voice over happily introduces “The intense brand-new Camaro from Chevrolet … something you’ve never ever seen before.”
Just prior to the official June 29th launch date, a press bundle with photos, specs, and line stories were launched to newspapers and publications throughout the country. Over 100 members of the press were welcomed to take part in a gymkhana driving competitors at the GM Proving Grounds. The exact same type of event was held one week later in L.a. A group of editors were also picked to drive top-optioned Camaro RS/SS models from Detroit to their house cities so they could publish, “I drove it personally,” feature articles in their regional papers. Finally, on September 29, 1966, the Chevrolet Camaro was released to the public.
While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the introduction of a car they called the Panther.
All through the summer season of 1965 essentially every element of the car’s design and advancement, from initial design sketches to clay designs, was photographed and carefully documented. Chevy used the assets to develop a 30 -minute motion picture The Camaro for sale in Boons Camp KY , which was later revealed on TELEVISION and in cinema. They also introduced women’s clothes called the Camaro Collection and even a Camaro roadway race online game.
Chevy Camaros For Sale
In November, Chevy sales executives and imaginative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, immediately began deal with brochures, direct mail and sales promo products, together with print, outdoor and TV/radio marketing. In April 1966, at the New York Car Show Press Conference, Chevrolet sales executives confessed no name had actually been picked for the brand-new automobile, but did announce that prices of 1967 Chevy Camaro for sale in Boons Camp KY model will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive connotations of the Panther name. A similar bout of cold feet would later trigger the Pontiac version, code word the Banshee, to be renamed Firebird. Over its short life time, the F-car had been called by numerous names consisting of Wildcat, Chaparral, Leader and Nova. It’s also reported that Chevy considered using the letters “GM” in the name, and developed G-Mini, which developed into GeMini and lastly Gemini. Nevertheless, GM’s upper management vetoed the idea, fearing the automobile might be a failure.
Automotive legend has it that somebody at Chevrolet lastly proposed the name Camaro and upper management quickly agreed. Although the name has no real meaning, GM researchers reportedly found the word in a French dictionary as a slang term for “friend” or “buddy.” It’s rumored that Ford Motor Company researchers also discovered other meanings, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Because a number or pre-launch products had already been released using the Panther name, Chevy’s many pressing difficulty was to now rename their new Mustang killer, the Camaro. Camaros are found in Boons Camp KY by looking for classic car dealers.