The very first Chevy Camaro tv commercial can still be seen on YouTube. It features a white Camaro RS/SS with the unique bumble-bee nose band emerging from a volcano. The voice over proudly introduces “The fiery new Camaro from Chevrolet … something you have actually never seen prior to.”
Just prior to the official June 29th launch date, a press package with pictures, specifications, and line stories were launched to newspapers and publications across the country. Over 100 members of the press were welcomed to participate in a gymkhana driving competition at the GM Proving Premises. The same kind of event was held one week later in Los Angeles. A group of editors were also chosen to drive top-optioned Camaro RS/SS designs from Detroit to their house cities so they might publish, “I drove it personally,” feature articles in their regional papers. Finally, on September 29, 1966, the Chevrolet Camaro was launched to the public.
While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the introduction of a vehicle they called the Panther.
All through the summertime of 1965 essentially every aspect of the car’s design and advancement, from initial design sketches to clay designs, was photographed and carefully recorded. Chevy utilized the assets to create a 30 -minute film The Camaro for sale in Leakesville MS , which was later revealed on TV and in movie theaters. They also presented women’s clothes called the Camaro Collection and even a Camaro road race game.
Chevy Camaros For Sale
In November, Chevy sales executives and innovative individuals previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old advertising agency, immediately began work on brochures, direct-mail advertising and sales promo materials, along with print, outdoor and TV/radio marketing. In April 1966, at the New york city Auto Program Press Conference, Chevrolet sales executives admitted no name had actually been chosen for the brand-new car, however did announce that prices of 1967 Chevy Camaro for sale in Leakesville MS design will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A similar bout of cold feet would later on cause the Pontiac variation, code named the Banshee, to be relabelled Firebird. Over its short life time, the F-car had been called by numerous names consisting of Wildcat, Chaparral, Commander and Nova. It’s also rumored that Chevy considered using the letters “GM” in the name, and created G-Mini, which developed into GeMini and lastly Gemini. Nevertheless, GM’s upper management vetoed the concept, fearing the automobile might be a failure.
Automotive legend has it that somebody at Chevrolet lastly proposed the name Camaro and upper management quickly agreed. Although the name has no real meaning, GM researchers reportedly discovered the word in a French dictionary as a slang term for “buddy” or “buddy.” It’s rumored that Ford Motor Business researchers also discovered other definitions, consisting of “a shrimp-like creature” and an arcane term for “loose bowels.”
Since a number or pre-launch products had currently been launched using the Panther name, Chevy’s most pressing difficulty was to now rename their new Mustang killer, the Camaro. Camaros are found in Leakesville MS by looking for classic car dealers.