The first Chevy Camaro tv commercial can still be seen on YouTube. It includes a white Camaro RS/SS with the unique bumble-bee nose band emerging from a volcano. The voice over happily presents “The fiery new Camaro from Chevrolet … something you’ve never seen prior to.”
Just prior to the main June 29th launch date, a press bundle with photos, specs, and line stories were launched to newspapers and magazines across the nation. Over 100 members of journalism were invited to participate in a gymkhana driving competitors at the GM Proving Grounds. The exact same type of occasion was held one week later on in L.a. A group of editors were also selected to drive top-optioned Camaro RS/SS models from Detroit to their house cities so they could release, “I drove it personally,” feature articles in their regional newspapers. Finally, on September 29, 1966, the Chevrolet Camaro was launched to the general public.
While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising team prepared the world for the intro of an automobile they called the Panther.
All through the summertime of 1965 practically every element of the car’s design and development, from preliminary design sketches to clay designs, was photographed and carefully recorded. Chevy used the assets to develop a 30 -minute motion picture The Camaro for sale in Washington DC , which was later shown on TV and in movie theaters. They likewise presented ladies’s clothing called the Camaro Collection and even a Camaro road race game.
Chevy Camaros For Sale
In November, Chevy sales executives and innovative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old advertising agency, immediately started work on catalogs, direct mail and sales promotion materials, together with print, outside and TV/radio marketing. In April 1966, at the New York Auto Program Press Conference, Chevrolet sales executives confessed no name had actually been picked for the brand-new vehicle, however did reveal that pricing of 1967 Chevy Camaro for sale in Washington DC design will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A similar bout of cold feet would later trigger the Pontiac version, code named the Banshee, to be relabelled Firebird. Over its brief life time, the F-car had been called by many names including Wildcat, Chaparral, Leader and Nova. It’s also reported that Chevy thought about utilizing the letters “GM” in the name, and developed G-Mini, which evolved into GeMini and lastly Gemini. However, GM’s upper management banned the concept, fearing the car might be a failure.
Automotive legend has it that someone at Chevrolet lastly proposed the name Camaro and upper management rapidly concurred. Although the name has no genuine meaning, GM researchers supposedly found the word in a French dictionary as a slang term for “pal” or “companion.” It’s rumored that Ford Motor Company researchers also found other meanings, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Due to the fact that a number or pre-launch products had already been launched using the Panther name, Chevy’s many pressing obstacle was to now rename their new Mustang killer, the Camaro. Camaros are found in Washington DC by looking for classic car dealers.