The very first Chevy Camaro tv commercial can still be seen on YouTube. It includes a white Camaro RS/SS with the distinctive bumble-bee nose band emerging from a volcano. The voice over proudly introduces “The intense new Camaro from Chevrolet … something you’ve never ever seen before.”
Simply prior to the main June 29th launch date, a press plan with images, specs, and line stories were released to papers and magazines across the country. Over 100 members of the press were invited to take part in a gymkhana driving competitors at the GM Proving Grounds. The same kind of occasion was held one week later in L.a. A group of editors were also picked to drive top-optioned Camaro RS/SS models from Detroit to their home cities so they might release, “I drove it personally,” feature articles in their regional papers. Finally, on September 29, 1966, the Chevrolet Camaro was released to the general public.
While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising team prepared the world for the intro of an automobile they called the Panther.
All through the summer season of 1965 essentially every aspect of the automobile’s design and development, from preliminary design sketches to clay models, was photographed and thoroughly documented. Chevy used the assets to develop a 30 -minute movie The Camaro for sale in Wichita KS , which was later on shown on TELEVISION and in movie theaters. They also introduced women’s clothes called the Camaro Collection and even a Camaro road race video game.
Chevy Camaros For Sale
In November, Chevy sales executives and innovative individuals previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, right away started work on brochures, direct-mail advertising and sales promotion products, in addition to print, outside and TV/radio marketing. In April 1966, at the New York Car Program Press Conference, Chevrolet sales executives admitted no name had actually been selected for the brand-new automobile, however did announce that prices of 1967 Chevy Camaro for sale in Wichita KS design will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A comparable bout of cold feet would later trigger the Pontiac version, code named the Banshee, to be renamed Firebird. Over its brief life time, the F-car had actually been called by numerous names consisting of Wildcat, Chaparral, Leader and Nova. It’s also reported that Chevy considered utilizing the letters “GM” in the name, and developed G-Mini, which progressed into GeMini and finally Gemini. Nevertheless, GM’s upper management banned the concept, fearing the automobile might be a failure.
Automotive legend has it that somebody at Chevrolet lastly proposed the name Camaro and upper management quickly agreed. Although the name has no real significance, GM researchers supposedly found the word in a French dictionary as a slang term for “good friend” or “companion.” It’s rumored that Ford Motor Company researchers also discovered other meanings, consisting of “a shrimp-like animal” and an arcane term for “loose bowels.”
Because a number or pre-launch materials had already been released utilizing the Panther name, Chevy’s a lot of pressing difficulty was to now rename their new Mustang killer, the Camaro. Camaros are found in Wichita KS by looking for classic car dealers.