The first Chevy Camaro television commercial can still be seen on YouTube. It includes a white Camaro RS/SS with the distinctive bumble-bee nose band emerging from a volcano. The voice over proudly presents “The fiery new Camaro from Chevrolet … something you’ve never ever seen before.”
Just prior to the official June 29th launch date, a press bundle with pictures, specifications, and line stories were released to papers and publications across the country. Over 100 members of the press were welcomed to participate in a gymkhana driving competitors at the GM Proving Premises. The same kind of event was held one week later on in Los Angeles. A group of editors were likewise selected to drive top-optioned Camaro RS/SS designs from Detroit to their house cities so they might release, “I drove it personally,” feature articles in their regional newspapers. Lastly, on September 29, 1966, the Chevrolet Camaro was released to the general public.
While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the introduction of a car they called the Panther.
All through the summer of 1965 practically every element of the car’s design and development, from preliminary design sketches to clay designs, was photographed and thoroughly documented. Chevy utilized the assets to develop a 30 -minute film The Camaro for sale in West Islip NY , which was later shown on TELEVISION and in movie theaters. They also introduced ladies’s clothing called the Camaro Collection and even a Camaro roadway race video game.
Chevy Camaros For Sale
In November, Chevy sales executives and imaginative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old advertising agency, right away started work on brochures, direct mail and sales promo products, together with print, outdoor and TV/radio marketing. In April 1966, at the New York Automobile Show Press Conference, Chevrolet sales executives confessed no name had been picked for the brand-new car, however did reveal that rates of 1967 Chevy Camaro for sale in West Islip NY model will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A comparable bout of cold feet would later cause the Pontiac variation, code word the Banshee, to be renamed Firebird. Over its short lifetime, the F-car had been called by numerous names including Wildcat, Chaparral, Commander and Nova. It’s likewise rumored that Chevy considered utilizing the letters “GM” in the name, and created G-Mini, which progressed into GeMini and lastly Gemini. However, GM’s upper management banned the concept, fearing the automobile might be a failure.
Automotive legend has it that someone at Chevrolet lastly proposed the name Camaro and upper management rapidly agreed. Although the name has no genuine significance, GM researchers supposedly discovered the word in a French dictionary as a slang term for “good friend” or “companion.” It’s reported that Ford Motor Business scientists likewise found other meanings, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Since a number or pre-launch materials had currently been released utilizing the Panther name, Chevy’s the majority of pressing challenge was to now relabel their brand-new Mustang killer, the Camaro. Camaros are found in West Islip NY by looking for classic car dealers.