The first Chevy Camaro television commercial can still be seen on YouTube. It includes a white Camaro RS/SS with the distinct bumble-bee nose band emerging from a volcano. The voice over proudly introduces “The fiery new Camaro from Chevrolet … something you have actually never seen before.”
Just prior to the official June 29th launch date, a press plan with photos, specs, and line stories were released to papers and publications across the nation. Over 100 members of the press were invited to participate in a gymkhana driving competitors at the GM Proving Premises. The same type of event was held one week later on in Los Angeles. A group of editors were likewise chosen to drive top-optioned Camaro RS/SS designs from Detroit to their home cities so they might publish, “I drove it personally,” feature articles in their regional papers. Finally, on September 29, 1966, the Chevrolet Camaro was launched to the public.
While engineers and designers feverishly worked overtime on the development of a four-passenger cars they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the introduction of a car they called the Panther.
All through the summer of 1965 essentially every element of the car’s design and advancement, from initial design sketches to clay designs, was photographed and thoroughly recorded. Chevy used the assets to produce a 30 -minute film The Camaro for sale in Waco TX , which was later revealed on TELEVISION and in cinema. They also introduced females’s clothes called the Camaro Collection and even a Camaro road race game.
Chevy Camaros For Sale
In November, Chevy sales executives and imaginative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, immediately started work on catalogs, direct-mail advertising and sales promotion materials, together with print, outside and TV/radio marketing. In April 1966, at the New York Auto Program Press Conference, Chevrolet sales executives confessed no name had been selected for the new car, however did announce that prices of 1967 Chevy Camaro for sale in Waco TX model will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A similar bout of cold feet would later cause the Pontiac version, code named the Banshee, to be relabelled Firebird. Over its short lifetime, the F-car had actually been called by numerous names including Wildcat, Chaparral, Leader and Nova. It’s likewise reported that Chevy thought about using the letters “GM” in the name, and developed G-Mini, which progressed into GeMini and lastly Gemini. Nevertheless, GM’s upper management vetoed the idea, fearing the car might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management quickly concurred. Although the name has no real significance, GM scientists reportedly discovered the word in a French dictionary as a slang term for “buddy” or “buddy.” It’s reported that Ford Motor Business researchers likewise found other meanings, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Since a number or pre-launch products had currently been launched using the Panther name, Chevy’s most pressing challenge was to now rename their brand-new Mustang killer, the Camaro. Camaros are found in Waco TX by looking for classic car dealers.