The very first Chevy Camaro television commercial can still be seen on YouTube. It includes a white Camaro RS/SS with the distinctive bumble-bee nose band emerging from a volcano. The voice over happily introduces “The fiery new Camaro from Chevrolet … something you have actually never seen prior to.”
Just prior to the official June 29th launch date, a press plan with photos, specs, and line stories were launched to newspapers and publications across the country. Over 100 members of the press were invited to participate in a gymkhana driving competition at the GM Proving Premises. The very same type of event was held one week later on in L.a. A group of editors were likewise picked to drive top-optioned Camaro RS/SS models from Detroit to their home cities so they could release, “I drove it personally,” feature articles in their regional papers. Lastly, on September 29, 1966, the Chevrolet Camaro was released to the public.
While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the intro of a vehicle they called the Panther.
All through the summer season of 1965 virtually every aspect of the vehicle’s design and development, from preliminary design sketches to clay designs, was photographed and carefully documented. Chevy used the assets to develop a 30 -minute movie The Camaro for sale in Victoria VA , which was later on shown on TV and in movie theaters. They likewise introduced women’s clothing called the Camaro Collection as well as a Camaro road race video game.
Chevy Camaros For Sale
In November, Chevy sales executives and creative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, right away began deal with catalogs, direct-mail advertising and sales promotion products, in addition to print, outside and TV/radio advertising. In April 1966, at the New york city Auto Show Interview, Chevrolet sales executives confessed no name had actually been picked for the brand-new vehicle, but did announce that rates of 1967 Chevy Camaro for sale in Victoria VA model will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive connotations of the Panther name. A comparable bout of cold feet would later cause the Pontiac variation, code named the Banshee, to be renamed Firebird. Over its brief lifetime, the F-car had been called by lots of names including Wildcat, Chaparral, Commander and Nova. It’s likewise reported that Chevy considered utilizing the letters “GM” in the name, and came up with G-Mini, which evolved into GeMini and lastly Gemini. Nevertheless, GM’s upper management vetoed the concept, fearing the automobile might be a failure.
Automotive legend has it that someone at Chevrolet lastly proposed the name Camaro and upper management rapidly agreed. Although the name has no genuine significance, GM scientists reportedly discovered the word in a French dictionary as a slang term for “good friend” or “companion.” It’s reported that Ford Motor Company researchers likewise found other definitions, consisting of “a shrimp-like animal” and an arcane term for “loose bowels.”
Because a number or pre-launch materials had already been released utilizing the Panther name, Chevy’s many pressing challenge was to now rename their brand-new Mustang killer, the Camaro. Camaros are found in Victoria VA by looking for classic car dealers.