The first Chevy Camaro television commercial can still be seen on YouTube. It features a white Camaro RS/SS with the distinct bumble-bee nose band emerging from a volcano. The voice over proudly presents “The fiery brand-new Camaro from Chevrolet … something you’ve never ever seen before.”
Simply prior to the main June 29th launch date, a press package with pictures, specs, and line stories were released to newspapers and publications throughout the country. Over 100 members of the press were welcomed to take part in a gymkhana driving competition at the GM Proving Grounds. The exact same kind of occasion was held one week later in L.a. A group of editors were likewise chosen to drive top-optioned Camaro RS/SS models from Detroit to their home cities so they might release, “I drove it personally,” feature articles in their local newspapers. Lastly, on September 29, 1966, the Chevrolet Camaro was released to the general public.
While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising team prepared the world for the intro of an automobile they called the Panther.
All through the summertime of 1965 practically every element of the vehicle’s design and development, from preliminary design sketches to clay models, was photographed and thoroughly recorded. Chevy used the assets to produce a 30 -minute motion picture The Camaro for sale in Torrington CT , which was later shown on TV and in movie theaters. They likewise presented ladies’s clothing called the Camaro Collection as well as a Camaro road race video game.
Chevy Camaros For Sale
In November, Chevy sales executives and imaginative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old advertising agency, right away started deal with brochures, direct-mail advertising and sales promotion products, together with print, outside and TV/radio advertising. In April 1966, at the New York Auto Program Press Conference, Chevrolet sales executives confessed no name had actually been chosen for the new vehicle, however did reveal that rates of 1967 Chevy Camaro for sale in Torrington CT model will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive undertones of the Panther name. A comparable bout of cold feet would later trigger the Pontiac version, code named the Banshee, to be renamed Firebird. Over its brief life time, the F-car had been called by many names consisting of Wildcat, Chaparral, Commander and Nova. It’s also reported that Chevy considered using the letters “GM” in the name, and developed G-Mini, which evolved into GeMini and lastly Gemini. However, GM’s upper management banned the concept, fearing the vehicle might be a failure.
Automotive legend has it that somebody at Chevrolet lastly proposed the name Camaro and upper management quickly concurred. Although the name has no genuine meaning, GM researchers supposedly found the word in a French dictionary as a slang term for “pal” or “buddy.” It’s rumored that Ford Motor Business scientists also found other meanings, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Because a number or pre-launch products had already been launched using the Panther name, Chevy’s most pressing obstacle was to now rename their new Mustang killer, the Camaro. Camaros are found in Torrington CT by looking for classic car dealers.