The primary Chevy Camaro tv commercial can still be seen on YouTube. It features a white Camaro RS/SS with the distinctive bumble-bee nose band emerging from a volcano. The voice over happily presents “The fiery new Camaro from Chevrolet … something you’ve never ever seen before.”
Simply prior to the main June 29th launch date, a press plan with photos, specs, and line stories were launched to newspapers and magazines across the country. Over 100 members of the press were welcomed to participate in a gymkhana driving competitors at the GM Proving Grounds. The exact same type of event was held one week later on in L.a. A group of editors were likewise picked to drive top-optioned Camaro RS/SS models from Detroit to their home cities so they could publish, “I drove it personally,” feature articles in their local papers. Lastly, on September 29, 1966, the Chevrolet Camaro was released to the general public.
While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the intro of a vehicle they called the Panther.
All through the summertime of 1965 virtually every element of the vehicle’s design and advancement, from initial design sketches to clay models, was photographed and thoroughly recorded. Chevy used the assets to produce a 30 -minute film The Camaro for sale in Temperance MI , which was later revealed on TELEVISION and in movie theaters. They also introduced women’s clothing called the Camaro Collection as well as a Camaro roadway race online game.
Chevy Camaros For Sale
In November, Chevy sales executives and creative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, right away started work on catalogs, direct-mail advertising and sales promotion materials, along with print, outdoor and TV/radio marketing. In April 1966, at the New york city Auto Show Interview, Chevrolet sales executives confessed no name had been picked for the brand-new vehicle, but did announce that rates of 1967 Chevy Camaro for sale in Temperance MI design will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A similar bout of cold feet would later on trigger the Pontiac version, code named the Banshee, to be relabelled Firebird. Over its brief life time, the F-car had been called by numerous names including Wildcat, Chaparral, Commander and Nova. It’s also rumored that Chevy considered utilizing the letters “GM” in the name, and created G-Mini, which evolved into GeMini and finally Gemini. However, GM’s upper management vetoed the idea, fearing the automobile might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management quickly concurred. Although the name has no real meaning, GM researchers reportedly discovered the word in a French dictionary as a slang term for “buddy” or “companion.” It’s rumored that Ford Motor Company researchers also discovered other meanings, consisting of “a shrimp-like creature” and an arcane term for “loose bowels.”
Because a number or pre-launch products had already been launched utilizing the Panther name, Chevy’s many pressing challenge was to now rename their new Mustang killer, the Camaro. Camaros are found in Temperance MI by looking for classic car dealers.