The first Chevy Camaro television commercial can still be seen on YouTube. It includes a white Camaro RS/SS with the distinctive bumble-bee nose band emerging from a volcano. The voice over happily presents “The fiery new Camaro from Chevrolet … something you’ve never seen prior to.”
Just prior to the main June 29th launch date, a press bundle with photos, specifications, and line stories were released to papers and publications across the country. Over 100 members of the press were welcomed to take part in a gymkhana driving competitors at the GM Proving Premises. The same kind of occasion was held one week later in Los Angeles. A group of editors were also selected to drive top-optioned Camaro RS/SS models from Detroit to their home cities so they could release, “I drove it personally,” feature articles in their local papers. Lastly, on September 29, 1966, the Chevrolet Camaro was released to the general public.
While engineers and designers feverishly worked overtime on the development of a four-passenger cars they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the intro of an automobile they called the Panther.
All through the summer of 1965 essentially every element of the vehicle’s design and development, from preliminary design sketches to clay designs, was photographed and thoroughly documented. Chevy utilized the assets to develop a 30 -minute movie The Camaro for sale in Pound Ridge NY , which was later shown on TELEVISION and in movie theaters. They likewise presented women’s clothing called the Camaro Collection and even a Camaro roadway race game.
Chevy Camaros For Sale
In November, Chevy sales executives and creative individuals previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, instantly began deal with catalogs, direct mail and sales promo materials, in addition to print, outside and TV/radio advertising. In April 1966, at the New York Auto Program Interview, Chevrolet sales executives admitted no name had been picked for the new car, however did announce that pricing of 1967 Chevy Camaro for sale in Pound Ridge NY model will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive connotations of the Panther name. A similar bout of cold feet would later cause the Pontiac variation, code named the Banshee, to be renamed Firebird. Over its brief life time, the F-car had been called by many names consisting of Wildcat, Chaparral, Commander and Nova. It’s also rumored that Chevy considered using the letters “GM” in the name, and developed G-Mini, which progressed into GeMini and finally Gemini. However, GM’s upper management banned the concept, fearing the automobile might be a failure.
Automotive legend has it that somebody at Chevrolet lastly proposed the name Camaro and upper management quickly concurred. Although the name has no genuine significance, GM scientists apparently found the word in a French dictionary as a slang term for “good friend” or “companion.” It’s rumored that Ford Motor Business researchers also discovered other definitions, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Due to the fact that a number or pre-launch products had actually currently been launched utilizing the Panther name, Chevy’s the majority of pushing obstacle was to now rename their new Mustang killer, the Camaro. Camaros are found in Pound Ridge NY by looking for classic car dealers.