The first Chevy Camaro television commercial can still be seen on YouTube. It includes a white Camaro RS/SS with the unique bumble-bee nose band emerging from a volcano. The voice over proudly introduces “The fiery new Camaro from Chevrolet … something you’ve never ever seen before.”
Just prior to the official June 29th launch date, a press bundle with images, requirements, and line stories were launched to papers and publications throughout the country. Over 100 members of journalism were invited to take part in a gymkhana driving competitors at the GM Proving Premises. The very same type of occasion was held one week later on in Los Angeles. A group of editors were also chosen to drive top-optioned Camaro RS/SS models from Detroit to their home cities so they could release, “I drove it personally,” feature articles in their local papers. Finally, on September 29, 1966, the Chevrolet Camaro was launched to the public.
While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the introduction of a car they called the Panther.
All through the summertime of 1965 essentially every aspect of the vehicle’s design and advancement, from preliminary design sketches to clay models, was photographed and thoroughly documented. Chevy used the assets to produce a 30 -minute film The Camaro for sale in Pflugerville TX , which was later on revealed on TELEVISION and in cinema. They likewise introduced women’s clothing called the Camaro Collection as well as a Camaro road race game.
Chevy Camaros For Sale
In November, Chevy sales executives and imaginative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old advertising agency, immediately began work on catalogs, direct-mail advertising and sales promo products, together with print, outside and TV/radio marketing. In April 1966, at the New York Car Program Press Conference, Chevrolet sales executives confessed no name had been picked for the new vehicle, but did announce that prices of 1967 Chevy Camaro for sale in Pflugerville TX design will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive undertones of the Panther name. A similar bout of cold feet would later cause the Pontiac version, code word the Banshee, to be renamed Firebird. Over its brief life time, the F-car had actually been called by many names including Wildcat, Chaparral, Leader and Nova. It’s also rumored that Chevy considered utilizing the letters “GM” in the name, and developed G-Mini, which developed into GeMini and finally Gemini. However, GM’s upper management vetoed the idea, fearing the vehicle might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management quickly agreed. Although the name has no genuine meaning, GM researchers reportedly discovered the word in a French dictionary as a slang term for “buddy” or “companion.” It’s rumored that Ford Motor Company scientists likewise found other definitions, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Due to the fact that a number or pre-launch materials had already been released utilizing the Panther name, Chevy’s many pressing challenge was to now relabel their brand-new Mustang killer, the Camaro. Camaros are found in Pflugerville TX by looking for classic car dealers.