The very first Chevy Camaro television commercial can still be seen on YouTube. It features a white Camaro RS/SS with the distinctive bumble-bee nose band emerging from a volcano. The voice over proudly presents “The intense new Camaro from Chevrolet … something you have actually never seen prior to.”
Simply prior to the official June 29th launch date, a press plan with images, specs, and line stories were released to newspapers and publications throughout the nation. Over 100 members of journalism were invited to take part in a gymkhana driving competition at the GM Proving Premises. The same type of occasion was held one week later in Los Angeles. A group of editors were also picked to drive top-optioned Camaro RS/SS designs from Detroit to their house cities so they might release, “I drove it personally,” feature articles in their local newspapers. Finally, on September 29, 1966, the Chevrolet Camaro was released to the public.
While engineers and designers feverishly worked overtime on the development of a four-passenger cars they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the intro of a vehicle they called the Panther.
All through the summertime of 1965 virtually every element of the automobile’s design and advancement, from initial design sketches to clay models, was photographed and thoroughly recorded. Chevy used the assets to create a 30 -minute film The Camaro for sale in Orono ME , which was later shown on TV and in cinema. They also introduced ladies’s clothing called the Camaro Collection and even a Camaro road race game.
Chevy Camaros For Sale
In November, Chevy sales executives and innovative individuals previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, immediately started work on catalogs, direct mail and sales promotion products, in addition to print, outdoor and TV/radio advertising. In April 1966, at the New York Car Show Interview, Chevrolet sales executives confessed no name had been picked for the new automobile, but did reveal that prices of 1967 Chevy Camaro for sale in Orono ME model will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive connotations of the Panther name. A similar bout of cold feet would later trigger the Pontiac variation, code word the Banshee, to be renamed Firebird. Over its brief life time, the F-car had been called by lots of names including Wildcat, Chaparral, Leader and Nova. It’s also reported that Chevy considered using the letters “GM” in the name, and developed G-Mini, which evolved into GeMini and finally Gemini. However, GM’s upper management vetoed the idea, fearing the automobile might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management quickly agreed. Although the name has no real meaning, GM researchers apparently discovered the word in a French dictionary as a slang term for “friend” or “buddy.” It’s reported that Ford Motor Business researchers also found other definitions, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Since a number or pre-launch materials had already been launched utilizing the Panther name, Chevy’s most pushing difficulty was to now relabel their brand-new Mustang killer, the Camaro. Camaros are found in Orono ME by looking for classic car dealers.