The very first Chevy Camaro television commercial can still be seen on YouTube. It features a white Camaro RS/SS with the distinctive bumble-bee nose band emerging from a volcano. The voice over happily introduces “The fiery new Camaro from Chevrolet … something you’ve never seen before.”
Just prior to the main June 29th launch date, a press package with pictures, specs, and line stories were launched to newspapers and magazines across the country. Over 100 members of the press were invited to take part in a gymkhana driving competitors at the GM Proving Premises. The same kind of event was held one week later in Los Angeles. A group of editors were also selected to drive top-optioned Camaro RS/SS designs from Detroit to their home cities so they could publish, “I drove it personally,” feature articles in their regional papers. Finally, on September 29, 1966, the Chevrolet Camaro was released to the public.
While engineers and designers feverishly worked overtime on the development of a four-passenger cars they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the introduction of an automobile they called the Panther.
All through the summertime of 1965 virtually every aspect of the car’s design and advancement, from initial design sketches to clay models, was photographed and carefully recorded. Chevy utilized the assets to develop a 30 -minute movie The Camaro for sale in Harsens Island MI , which was later shown on TELEVISION and in cinema. They also introduced females’s clothes called the Camaro Collection as well as a Camaro roadway race game.
Chevy Camaros For Sale
In November, Chevy sales executives and innovative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, immediately began work on brochures, direct-mail advertising and sales promotion products, together with print, outside and TV/radio advertising. In April 1966, at the New York Auto Show Press Conference, Chevrolet sales executives admitted no name had actually been selected for the brand-new automobile, however did announce that prices of 1967 Chevy Camaro for sale in Harsens Island MI model will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A similar bout of cold feet would later on trigger the Pontiac variation, code named the Banshee, to be relabelled Firebird. Over its brief life time, the F-car had actually been called by lots of names including Wildcat, Chaparral, Commander and Nova. It’s likewise reported that Chevy considered utilizing the letters “GM” in the name, and created G-Mini, which developed into GeMini and finally Gemini. However, GM’s upper management vetoed the concept, fearing the automobile might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management rapidly concurred. Although the name has no real meaning, GM scientists apparently discovered the word in a French dictionary as a slang term for “buddy” or “companion.” It’s reported that Ford Motor Business researchers also discovered other meanings, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Due to the fact that a number or pre-launch products had currently been released utilizing the Panther name, Chevy’s many pushing obstacle was to now relabel their new Mustang killer, the Camaro. Camaros are found in Harsens Island MI by looking for classic car dealers.