The very first Chevy Camaro tv commercial can still be seen on YouTube. It includes a white Camaro RS/SS with the distinct bumble-bee nose band emerging from a volcano. The voice over proudly introduces “The fiery brand-new Camaro from Chevrolet … something you have actually never ever seen before.”
Just prior to the official June 29th launch date, a press plan with pictures, specifications, and line stories were launched to newspapers and magazines throughout the nation. Over 100 members of the press were invited to participate in a gymkhana driving competition at the GM Proving Premises. The very same type of occasion was held one week later in L.a. A group of editors were also selected to drive top-optioned Camaro RS/SS models from Detroit to their home cities so they might publish, “I drove it personally,” feature articles in their regional papers. Finally, on September 29, 1966, the Chevrolet Camaro was launched to the public.
While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the introduction of a vehicle they called the Panther.
All through the summertime of 1965 practically every element of the car’s design and advancement, from preliminary design sketches to clay models, was photographed and carefully documented. Chevy used the assets to create a 30 -minute movie The Camaro for sale in Hahnville LA , which was later revealed on TELEVISION and in movie theaters. They also presented ladies’s clothing called the Camaro Collection as well as a Camaro roadway race video game.
Chevy Camaros For Sale
In November, Chevy sales executives and creative individuals previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, immediately began work on brochures, direct-mail advertising and sales promotion materials, along with print, outdoor and TV/radio marketing. In April 1966, at the New york city Auto Show Interview, Chevrolet sales executives confessed no name had been selected for the new vehicle, however did reveal that pricing of 1967 Chevy Camaro for sale in Hahnville LA model will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A comparable bout of cold feet would later on trigger the Pontiac variation, code named the Banshee, to be renamed Firebird. Over its brief life time, the F-car had been called by many names including Wildcat, Chaparral, Commander and Nova. It’s also rumored that Chevy thought about using the letters “GM” in the name, and came up with G-Mini, which progressed into GeMini and lastly Gemini. Nevertheless, GM’s upper management banned the concept, fearing the car might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management rapidly agreed. Although the name has no real significance, GM scientists supposedly discovered the word in a French dictionary as a slang term for “pal” or “companion.” It’s rumored that Ford Motor Company scientists also discovered other definitions, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Since a number or pre-launch materials had currently been launched using the Panther name, Chevy’s most pushing obstacle was to now rename their new Mustang killer, the Camaro. Camaros are found in Hahnville LA by looking for classic car dealers.