The first Chevy Camaro television commercial can still be seen on YouTube. It includes a white Camaro RS/SS with the unique bumble-bee nose band emerging from a volcano. The voice over proudly introduces “The fiery new Camaro from Chevrolet … something you have actually never seen before.”
Just prior to the official June 29th launch date, a press plan with photos, specs, and line stories were launched to newspapers and magazines across the nation. Over 100 members of the press were invited to take part in a gymkhana driving competition at the GM Proving Grounds. The very same kind of event was held one week later in Los Angeles. A group of editors were likewise chosen to drive top-optioned Camaro RS/SS models from Detroit to their home cities so they might release, “I drove it personally,” feature articles in their regional papers. Lastly, on September 29, 1966, the Chevrolet Camaro was released to the public.
While engineers and designers feverishly worked overtime on the advancement of a four-passenger cars they code-named the F-car, the Chevy public relations, marketing and advertising team prepared the world for the introduction of a vehicle they called the Panther.
All through the summer season of 1965 essentially every aspect of the car’s design and development, from initial design sketches to clay models, was photographed and carefully documented. Chevy utilized the possessions to develop a 30 -minute motion picture The Camaro for sale in Durham CT , which was later revealed on TELEVISION and in cinema. They likewise presented women’s clothing called the Camaro Collection and even a Camaro road race video game.
Chevy Camaros For Sale
In November, Chevy sales executives and innovative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, right away started deal with catalogs, direct mail and sales promo materials, together with print, outdoor and TV/radio marketing. In April 1966, at the New york city Automobile Show Interview, Chevrolet sales executives admitted no name had been selected for the new car, but did reveal that prices of 1967 Chevy Camaro for sale in Durham CT model will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive connotations of the Panther name. A similar bout of cold feet would later cause the Pontiac version, code word the Banshee, to be renamed Firebird. Over its brief life time, the F-car had been called by many names consisting of Wildcat, Chaparral, Leader and Nova. It’s likewise rumored that Chevy thought about utilizing the letters “GM” in the name, and came up with G-Mini, which evolved into GeMini and lastly Gemini. Nevertheless, GM’s upper management vetoed the idea, fearing the vehicle might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management quickly agreed. Although the name has no genuine meaning, GM scientists apparently discovered the word in a French dictionary as a slang term for “good friend” or “companion.” It’s reported that Ford Motor Company scientists likewise found other definitions, consisting of “a shrimp-like animal” and an arcane term for “loose bowels.”
Because a number or pre-launch products had currently been launched utilizing the Panther name, Chevy’s most pushing obstacle was to now relabel their brand-new Mustang killer, the Camaro. Camaros are found in Durham CT by looking for classic car dealers.