The very first Chevy Camaro television commercial can still be seen on YouTube. It features a white Camaro RS/SS with the distinct bumble-bee nose band emerging from a volcano. The voice over happily introduces “The intense new Camaro from Chevrolet … something you have actually never ever seen before.”
Simply prior to the main June 29th launch date, a press plan with pictures, specs, and line stories were released to newspapers and publications across the nation. Over 100 members of journalism were invited to participate in a gymkhana driving competition at the GM Proving Grounds. The same type of occasion was held one week later in Los Angeles. A group of editors were also picked to drive top-optioned Camaro RS/SS designs from Detroit to their house cities so they might publish, “I drove it personally,” feature articles in their local newspapers. Finally, on September 29, 1966, the Chevrolet Camaro was launched to the general public.
While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the introduction of an automobile they called the Panther.
All through the summer of 1965 practically every element of the car’s design and advancement, from preliminary design sketches to clay designs, was photographed and carefully recorded. Chevy used the assets to produce a 30 -minute movie The Camaro for sale in Duluth GA , which was later shown on TELEVISION and in cinema. They also introduced females’s clothing called the Camaro Collection and even a Camaro road race video game.
Chevy Camaros For Sale
In November, Chevy sales executives and imaginative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old advertising agency, right away began work on catalogs, direct-mail advertising and sales promo products, together with print, outside and TV/radio advertising. In April 1966, at the New york city Auto Program Interview, Chevrolet sales executives admitted no name had been picked for the new car, but did announce that prices of 1967 Chevy Camaro for sale in Duluth GA model will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A comparable bout of cold feet would later on trigger the Pontiac version, code word the Banshee, to be relabelled Firebird. Over its brief life time, the F-car had been called by lots of names consisting of Wildcat, Chaparral, Leader and Nova. It’s also reported that Chevy thought about using the letters “GM” in the name, and developed G-Mini, which progressed into GeMini and lastly Gemini. However, GM’s upper management banned the concept, fearing the automobile might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management rapidly agreed. Although the name has no real significance, GM researchers supposedly discovered the word in a French dictionary as a slang term for “buddy” or “companion.” It’s reported that Ford Motor Business scientists also discovered other meanings, consisting of “a shrimp-like animal” and an arcane term for “loose bowels.”
Since a number or pre-launch materials had actually currently been released utilizing the Panther name, Chevy’s most pushing obstacle was to now relabel their new Mustang killer, the Camaro. Camaros are found in Duluth GA by looking for classic car dealers.