The first Chevy Camaro television commercial can still be seen on YouTube. It includes a white Camaro RS/SS with the unique bumble-bee nose band emerging from a volcano. The voice over proudly presents “The fiery new Camaro from Chevrolet … something you’ve never seen before.”
Just prior to the main June 29th launch date, a press plan with images, specs, and line stories were released to papers and magazines across the country. Over 100 members of the press were welcomed to take part in a gymkhana driving competitors at the GM Proving Grounds. The very same type of event was held one week later in Los Angeles. A group of editors were likewise picked to drive top-optioned Camaro RS/SS designs from Detroit to their house cities so they might publish, “I drove it personally,” feature articles in their regional papers. Lastly, on September 29, 1966, the Chevrolet Camaro was released to the general public.
While engineers and designers feverishly worked overtime on the advancement of a four-passenger cars they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the intro of a vehicle they called the Panther.
All through the summer of 1965 essentially every element of the car’s design and advancement, from preliminary design sketches to clay models, was photographed and thoroughly documented. Chevy utilized the assets to create a 30 -minute movie The Camaro for sale in Cupertino CA , which was later revealed on TV and in movie theaters. They also introduced females’s clothes called the Camaro Collection and even a Camaro roadway race game.
Chevy Camaros For Sale
In November, Chevy sales executives and creative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old advertising agency, right away began work on brochures, direct mail and sales promotion materials, along with print, outdoor and TV/radio advertising. In April 1966, at the New york city Car Show Interview, Chevrolet sales executives confessed no name had actually been picked for the new automobile, but did reveal that prices of 1967 Chevy Camaro for sale in Cupertino CA design will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A comparable bout of cold feet would later trigger the Pontiac version, code word the Banshee, to be renamed Firebird. Over its short lifetime, the F-car had been called by lots of names including Wildcat, Chaparral, Commander and Nova. It’s also rumored that Chevy thought about using the letters “GM” in the name, and created G-Mini, which progressed into GeMini and lastly Gemini. Nevertheless, GM’s upper management banned the idea, fearing the vehicle might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management quickly agreed. Although the name has no real significance, GM scientists apparently found the word in a French dictionary as a slang term for “friend” or “companion.” It’s reported that Ford Motor Business researchers also found other meanings, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Since a number or pre-launch products had currently been launched utilizing the Panther name, Chevy’s most pushing obstacle was to now relabel their brand-new Mustang killer, the Camaro. Camaros are found in Cupertino CA by looking for classic car dealers.