The primary Chevy Camaro television commercial can still be seen on YouTube. It features a white Camaro RS/SS with the distinctive bumble-bee nose band emerging from a volcano. The voice over proudly introduces “The intense new Camaro from Chevrolet … something you have actually never seen prior to.”
Just prior to the main June 29th launch date, a press package with photos, specs, and line stories were launched to newspapers and publications across the nation. Over 100 members of journalism were invited to participate in a gymkhana driving competition at the GM Proving Grounds. The same type of event was held one week later on in L.a. A group of editors were likewise chosen to drive top-optioned Camaro RS/SS models from Detroit to their house cities so they could release, “I drove it personally,” feature articles in their local papers. Lastly, on September 29, 1966, the Chevrolet Camaro was released to the general public.
While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the introduction of an automobile they called the Panther.
All through the summer of 1965 essentially every element of the automobile’s design and advancement, from initial design sketches to clay models, was photographed and thoroughly documented. Chevy utilized the assets to produce a 30 -minute motion picture The Camaro for sale in Chester IL , which was later on shown on TV and in movie theaters. They also introduced women’s clothing called the Camaro Collection and even a Camaro roadway race game.
Chevy Camaros For Sale
In November, Chevy sales executives and innovative individuals previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, right away began deal with brochures, direct-mail advertising and sales promotion materials, along with print, outside and TV/radio marketing. In April 1966, at the New York Automobile Program Interview, Chevrolet sales executives confessed no name had actually been selected for the new automobile, but did announce that pricing of 1967 Chevy Camaro for sale in Chester IL model will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A similar bout of cold feet would later trigger the Pontiac variation, code named the Banshee, to be relabelled Firebird. Over its brief life time, the F-car had been called by numerous names including Wildcat, Chaparral, Leader and Nova. It’s also rumored that Chevy thought about using the letters “GM” in the name, and created G-Mini, which developed into GeMini and lastly Gemini. Nevertheless, GM’s upper management banned the idea, fearing the car might be a failure.
Automotive legend has it that somebody at Chevrolet finally proposed the name Camaro and upper management rapidly concurred. Although the name has no real meaning, GM researchers supposedly found the word in a French dictionary as a slang term for “good friend” or “companion.” It’s reported that Ford Motor Company researchers likewise found other definitions, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Because a number or pre-launch products had currently been released utilizing the Panther name, Chevy’s most pressing obstacle was to now relabel their brand-new Mustang killer, the Camaro. Camaros are found in Chester IL by looking for classic car dealers.