The first Chevy Camaro tv commercial can still be seen on YouTube. It features a white Camaro RS/SS with the distinctive bumble-bee nose band emerging from a volcano. The voice over proudly presents “The fiery brand-new Camaro from Chevrolet … something you have actually never seen before.”
Just prior to the main June 29th launch date, a press plan with photos, specifications, and line stories were launched to newspapers and publications throughout the country. Over 100 members of journalism were welcomed to take part in a gymkhana driving competition at the GM Proving Premises. The same type of occasion was held one week later on in L.a. A group of editors were also selected to drive top-optioned Camaro RS/SS models from Detroit to their home cities so they could publish, “I drove it personally,” feature articles in their regional papers. Lastly, on September 29, 1966, the Chevrolet Camaro was launched to the public.
While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising team prepared the world for the introduction of a car they called the Panther.
All through the summer season of 1965 virtually every aspect of the car’s design and advancement, from preliminary design sketches to clay designs, was photographed and thoroughly recorded. Chevy utilized the possessions to produce a 30 -minute film The Camaro for sale in Calmar IA , which was later revealed on TV and in movie theaters. They also presented ladies’s clothing called the Camaro Collection and even a Camaro roadway race video game.
Chevy Camaros For Sale
In November, Chevy sales executives and innovative individuals previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, immediately started work on catalogs, direct-mail advertising and sales promotion materials, along with print, outdoor and TV/radio marketing. In April 1966, at the New York Car Program Press Conference, Chevrolet sales executives confessed no name had actually been chosen for the new car, but did announce that rates of 1967 Chevy Camaro for sale in Calmar IA design will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A comparable bout of cold feet would later cause the Pontiac version, code word the Banshee, to be renamed Firebird. Over its brief life time, the F-car had been called by many names including Wildcat, Chaparral, Leader and Nova. It’s also reported that Chevy thought about using the letters “GM” in the name, and came up with G-Mini, which evolved into GeMini and lastly Gemini. Nevertheless, GM’s upper management vetoed the idea, fearing the car might be a failure.
Automotive legend has it that somebody at Chevrolet lastly proposed the name Camaro and upper management quickly agreed. Although the name has no genuine meaning, GM scientists supposedly found the word in a French dictionary as a slang term for “good friend” or “companion.” It’s reported that Ford Motor Company researchers likewise found other definitions, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Because a number or pre-launch products had already been released utilizing the Panther name, Chevy’s many pressing challenge was to now relabel their new Mustang killer, the Camaro. Camaros are found in Calmar IA by looking for classic car dealers.